Communication Strategy & Content Creation

Build authority and nurture relationships with messaging you trust—and a system you can sustain.

A woman with blonde hair and glasses laughing while sitting at a bar with a laptop in front of her.

Messaging Audit & Content Roadmap

  • Get clear on what you’re saying, who it’s for, and why it matters.

    Your work has depth, but your message feels scattered, inconsistent, or hard to articulate. Let’s clarify your positioning, shape your narrative, and create practical guidance so content creation doesn’t feel like reinventing the wheel every time.

    • Founders, execs, and subject-matter experts who have strong thinking, but need language that lands fast with the right people

    • Organizations rolling out new initiatives or public-facing messages when stakes are high and consistency matters

    • Teams who need alignment before content production

    • A full content audit to identify core messaging and narrative through-line

    • Audience clarity and angle guidance

    • Voice and tone cues with guardrails that keep everything human, credible, and consistent

    • Content direction: what to write next and why

Get started an audit & roadmap

Service starting at $1,300

A person writing on paper with a blue pen, wearing a striped sweater, on a wooden table with a notebook, a cup, and a coaster nearby.

Build Your Squarespace Website in a Week

  • A website that's ready when you are—not six months from now.

    You have the work, the expertise, and the clients. What you don't have is time to manage a drawn-out web project. Website in a Week is a focused, structured Squarespace build designed for solo service businesses and creative entrepreneurs who are ready to show up online with clarity and confidence.

    • Solo service providers and creative entrepreneurs who are ready for a professional online presence

    • People who've been putting off their website because the process feels overwhelming or open-ended

    • Business owners launching or relaunching who need a strong, strategic foundation — not a bloated site

    • Anyone who wants to hand off the whole thing and receive a finished product

    • A custom Squarespace build with up to four pages: Home, About, Services, and Contact

    • Design built around your brand colours, fonts, and visual assets

    • SEO optimization on every page (meta titles, descriptions, and page structure)

    • Instructional placeholder copy you can fill in yourself, or you can add professional copywriting to the package

    • Two rounds of revisions—one after the first draft, then one more after the second

    • A delivered site that's ready to go live

Get a website you love

Service starting at $2,500

Long-Form Writing Partnership

  • The words you want to write—finished, polished, publish-ready.

    This is the core work: essays, articles, founder letters, Substack posts, strategic blog posts, speeches, op-eds, LinkedIn pillar content. If you already have the ideas, I’m the person who can pull the hidden gems out of your thinking and make them land.

    • Leaders who want to build authority over time without wasting their time

    • Teams with expertise but no bandwidth to shape it into writing

    • People who hate posting “content” and want to publish work with substance

    • Substack essays and newsletter issues

    • Blog posts and evergreen pillar articles

    • Founder letters, CEO updates, and internal/external memos

    • Speeches, keynotes, and values-aligned talking points

    • Op-eds, advocacy pieces, public-facing statements

Let's talk about writing support

Service starting at $3,700

A vintage turquoise typewriter with a sheet of paper inserted, positioned on a white background.

AI-Enabled Content Operations for Teams

  • Publish more content faster—without losing your voice or lowering the bar.

    AI can make content easier, or it can make messy, generic, risky slop. I help teams use AI in a way that protects quality, credibility, and voice. This is practical systems work: workflows, guardrails, templates, prompt libraries, and training that your team will actually use.

  • Small teams who need output but keep getting stuck

    • Comms/marketing teams overwhelmed by requests and bottlenecks

    • Leaders who want to use AI responsibly and consistently

    • A repeatable content workflow (brief → draft → review → publish)

    • Voice guidance + examples (so outputs sound human)

    • Prompt library tailored to your business

    • Review loop and quality checklist for accuracy, tone, risk, brand fit

    • Team training so this doesn’t live in one person’s head

Learn about AI content systems

Service starting at $9,000

Close-up of a laptop computer screen displaying a dark-themed website with the question 'What do you want to know?' and search options.

What makes my AI approach different

Because “AI” means a lot of things right now.

I think of AI like a power tool: it can be useful when applied with skill and constraints, but dangerous when used to replace thinking, remove personal experience, and bypass discretion.

My content non-negotiables:

  • Human input and judgment stay in the driver’s seat

  • Voice is protected so there’s no generic tone drift

  • Outputs are edited for clarity, accuracy, and integrity

  • Systems are built for real teams, not ideal conditions

  • The goal is less chaos and more consistency, not noise

“Justine has an almost incomparable ability to hold an entire body of work in her mind. She remembers what has been published, the themes we have returned to, and the key messages we want to reinforce. She can cross-reference quotes, concepts, and past insights with ease.

Just as importantly, she spearheaded organizing everything we were doing, removing the overwhelm and sense of overwork from my shoulders and giving me clarity about what to focus on next. It created real continuity and forward momentum across platforms.

She was also able to quickly grasp very technical, sophisticated investment concepts. In my industry, it has been difficult to find truly excellent topical writers who can handle the operational aspects of what we do and still write great marketing prose. Justine did exactly that, and I valued it enormously.”

— Hilary Hendershott, CFP®️ and Founder of Hendershott Wealth Management

Select Past Work

My process

How we’ll take your project from “messy in your head” to “clear on the page”

1. Intake

Get clear on what you need, what success looks like, and if I’m the right person to help.

  • You reach out via my contact form with a few details about your project

  • If it looks aligned, we book a short call to talk goals, timing, scope, and budget

  • If it’s a yes, you’ll receive the e-paperwork to make things official

2. Discovery

Collect the context and real-life insight needed to write content that sounds like you and speaks to the right people.

  • We have a kickoff call to dig into your offer, audience, brand voice, and current messaging

  • You share access to the basics I need (docs, links, data, past materials)

  • I do a deep dive into your content, plus research into keywords, competitors, and industry trends

3. Strategy

Decide what we’re saying, who we’re saying it to, and what kind of action we want them to take.

  • I synthesize the research into a messaging direction

  • You get a simple strategy summary: key themes, positioning, proof points, voice notes, and page/asset flow

  • We do an alignment check so the writing phase moves fast (and stays on-target)

4. Drafting

Get strong first drafts of the core content deliverables.

  • I outline the long form content first so narrative and continuity is mapped out

  • Then I write full drafts, revise with fresh eyes, and polish for clarity and momentum

5. Review

Turn solid drafts into final content that’s sharp, confident, and ready to publish.

  • You share consolidated feedback by the agreed upon deadline (I’ll tell you what’s most helpful)

  • I revise, tighten, and refine

  • We complete the included revision rounds and finalize

6. Repurpose

Turn your “big asset” into a set of smaller pieces that extend reach, reinforce the message, and keep your marketing consistent.

  • We identify the core message(s), proof points, and punchiest lines worth reusing

  • I create repurposed assets based on what you need most, like emails, social posts, short form video, blog snippets, FAQs, or a “talking points” doc

  • Everything stays aligned to the same positioning so you’re not reinventing the wheel

7. Delivery

Hand over final content so you can confidently publish.

  • The final versions of all content assets are delivered with handoff notes for implementation—including headlines, CTA placement, and sections to prioritize

  • We cheers to your next step!

A woman with long blonde hair holding a coffee cup outdoors during sunrise, with buildings and trees in the background.

Get the content support you need.

Let's talk!