I help people with big ideas say (and write) what they actually mean.
I’m Justine Sones, a communications strategist and digital marketer who specializes in long-form written content.
That means I help leaders and organizations take the things they know and believe—the messy, nuanced, hard-to-summarize parts—and turn those ideas into writing that’s clear, credible, and genuinely worth someone’s attention.
This isn’t the kind of writing that just “performs,” it builds trust.
My work tends to orbit trust, meaning, community, power, and the stories we tell ourselves about who we are and what we owe each other.
If you want to check out my most current work, that lives on Substack and LinkedIn.
This website is the home base—the place where you can understand what I do, and how to work with me.
My story
I started my career in massage therapy, where I spent years paying attention to what people don’t always say out loud: stress, pain, constraint, coping, and the stories we build to survive our lives.
That work trained my brain in a way I didn’t fully appreciate until later; because of it, I got very good at:
Listening for what’s underneath the words
Noticing patterns and connections others don’t see
Identifying the real problem (not the decoy symptoms)
Helping people focus on what matters
Eventually my work moved from physical bodies to language and stories, but the core stayed the same: Translate complexity into something livable and true.
I’m collaborative, I’m direct, and I care about getting it right. That doesn’t mean perfection—it’s about integrity and truth.
A few things I believe:
Clarity is a form of respect.
Consistency beats bursts of inspiration.
Strong communication comes from honesty, structure, and care.
People can tell when you’re performing
I’m at my best when:
Your work is meaningful but hard to explain
Your message is strong but your output is inconsistent
Your team has talent but your process is chaos
You’re trying to communicate where clarity and tone matter
